The best people are terrified every day that they’re going to be fired, and the mediocre ones are always shocked when they are. And I think that’s because the great ones have an inner bar that’s impossible to reach that drives you to do something that stands out.

BBDO’s David Lubars

Great short interview with BBDO’s Chairman and Chief Creative Officer of BBDO North America. You can read the whole Q&A here

Volkswagen: Street, Billboard, Carriageway

“sees danger before you do”

Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Director: Lukas Grossebner, Gustavo Vieira Dias
Art Director: Mike Nagy, Peter Mayer
Copywriter: Mike Nagy, Lukas Grossebner, Gustavo Vieira Dias

Clever. 

(Source: ibelieveinadv.com)

Smarter Cities project

Ogilvy & Mather France created some useful outdoor ads to promote IBM’s “People For Smarter Cities Project.”

Check out the video below to see the full project: 

(Source: ibelieveinadv.com)

Superformula

Here’s a heartwarming post. The A.C.Camargo Cancer Center in São Paulo, is a client of the Brazilian office of worldwide ad agency JWT. JWT teamed up with Warner brothers and designed Justice League intravenous covers for sick kids battling cancer. But it didn’t stop there, they went on to design comic books and the whole Children’s ward of the hospital in a Justice League Theme. 

Bravo. 

(Source: BuzzFeed)

OREO Wonderfilled 

Wonder If I, Oreo’s latest spot features some beautiful illustrations along with a catchy song. I have to admit I’m a fan of this spot, the art direction is stunning. 

(Source: oreo.com)

Tumblr advertising

I’ve read a lot of negative posts towards tumblr and it’s new advertising. I have a few thoughts on the matter and would like to share but before going any further, I do work in advertising. 

Bottom line is tumblr is a business, and businesses need to make money in order to operate. 

Tumblr like most social media platforms is free to use. As tumblr grows so do the costs of operating and upgrading the platform. Advertising is the most obvious choice to raise these extra costs and also is the easiest way to turn a profit. Youtube, Facebook and Twitter have all come to these terms. In this day and age anything that is free to use will often have advertising, if you don’t want advertising the other option is a subscription based service, something like Netflix. How many people would rather pay a subscription base fee every month to avoid advertising?

I think I’ll stick to a few sponsor radar posts/posts on my dash. Compared to other advertising tumblr isn’t that bad, all you need to do is keep scrolling. People always seem to make a big deal and freak out over things like this forgetting that they pay nothing for the service. 

I’ll turn it back to you guys, what are your thoughts on the matter? do you agree/disagree?

MiO Sport

Here’s the second spot for the MiO campaign, the first one can found here. I love how each spot has so many little gems in terms of visuals in them. 

  • Posted 3 weeks ago
  • May 25th, 2013

20 Likes & Reblogs

Crack Consumes

To show the harmful effects of cocaine on a drug addict, Brazilian advertising agency Talent created ‘living’ poster ads that are consumed by live mealworms over time. 

Fair warning I wouldn’t watch this while eating. 

(Source: designtaxi.com)

Reports Without Borders

To raise awareness about press freedom, Reporters Without Borders and its agency BETC Paris has created an attention-grabbing ad campaign that shows infamous dictators giving the viewer the finger and other obscene hand signs. 

(Source: designtaxi.com)

Anti-Smoking infographics

Malaysian graphic designer student Heng Chun Liow has created a stylish infographic that aims to persuade people to quit smoking with attractive graphics and no-nonsense facts. 

(Source: designtaxi.com)

Mercedes-Benz: Letters

Advertising Agency: BBDO, Lisbon, Portugal
Creative Director: Rui Silva
Art Director: Eduardo Tavares
Copywriters: Felippe Motta, João Silva, Rui Silva
Illustrator: Andreas Scheiger
Typography: Andreas Scheiger

(Source: ibelieveinadv.com)

Oral-B: Don’t let it escape

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Guilherme Nesti
Art Director / Illustrator: Eduardo Pastor
Photographer: Thiago Antonovas
Art Buyer: Selma Momosse
Account Supervisor: Carolina Amaral
Advertiser’s Supervisor: Danielle Panissa, Luis Siqueira, Luciana Soubihe, Gabriel Razzotti, Guillermo Rivera Rio, Juan Lavista
Account Manager: Daniela Keller
Production: Rita Vilarim, Thiago Loureiro, Emerson Russo
Post Production: Burti Hd And Arizona

(Source: ibelieveinadv.com)