An Escape kit is a ticket from job to job in the industry I work in. Join me on my journey to find work that I wish I put in my kit and share the work you put in yours.
The Dancing Traffic Light
Smart attempts to redesign the humble traffic light by making it a bit more interactive. The team built a nearby dancing booth rigged with cameras that translates the dance moves of real passersby into a pixelated ‘don’t walk’ silhouette inside a crosswalk light.
$5 MAKES A DIFFERENCE
Ogilvy & Mather New Zealand has created a series of clever ads for wildlife organization Forest & Bird. Incorporating actual money the ads show how even small donations of $5 can help “put a bird back in its natural environment”.
AXE Dull days
Created by BBH London, these ads for deodorant brand Axe want men to celebrate the dullest days of the week, namely Mondays and Wednesdays.
Checkout the Monday video below
Old Spice | Drill to Brazil
Wieden+Kennedy takes Old Spice to Brazil for the world cup.
Advertising school Brother has created a series of thought-provoking ads for human rights organization Amnesty International.
International Society for Human Rights: Child Measurement
About 50 percent of all landmine victims are children.
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Art Director: Ralf Lukowsky
Copywriter: Raphael Klawuhn
Executive Creative Director: Ralf Heuel
Creative Directors: Diana Sukopp, Jan-Florian Ege, André Price
Account Supervisor: Heike Welzel
Print Production: Kristina Mohr
Final Artwork: Holger Rohmig
Advertisers supervisor: Martin Lessenthin
Published: January 2014
McDonald’s minimal ads.
Following last years minimal print ads, TBWA Paris has followed-up the campaign with even more minimalist goodness. Instead of the actual products, we now get simple clean illustrations.
What do you guys think about this approach?
Back in 2012, a group of street artists formed a project called ‘Brandalism’ to reclaim advertising space and eliminate ‘visual pollution’ from UK cities. This year, they have returned with what has been described as the “largest advertising takeover in world history”—over the period of two days, the team took over 365 corporate advertising spaces in 10 different UK cities.
Lego Masters: Imagine
Hong Kong advertising agency Geometry Global created a series of simple yet brilliant print ads for Lego.
The Drinkable Book
The Fine folks at DDB New York have created a drinkable book for their client WATERisLIFE. The book is a life saving tool that filters water and teaches proper sanitation & hygiene to those in the developing world. With a donation here you can get one of these books into someone’s hands who needs it.
In the video below you can see how the book in action.
TEDx - These are good times for ideas
Created by advertising agency Ogilvy & Mather, Argentina for TEDx Buenos Aires.
Turkish Airlines Euroleague Epic Pool Dunk
What makes this spot awesome is that the entire 30 second ad is shot in one take. It took 22 attempts from Euroleague ballers Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez. Crispin Porter + Bogusky London’s was behind the new Turkish Airlines spot that builds up to an amazing aqua-dunk.
Check out the behind the scenes below
VH1: I will survive
The idea of the campaign is to raise awareness about bullying, speaking directly to those “cool” kids who watch the channel. Created by Del Campo Saatchi & Saatchi, Argentina.
Interactive Website Simulates Drowning for a PSA.
To show the importance of putting on a life jacket, CLM BBDO has come up with an interactive website that lets viewers simulate drowning.
You can check it out here. I lasted 1:34, what about you guys?
Pilion Trust: Fuck the Poor
A man walks the streets of London shouting #FuckThePoor. This is a social experiment from a small poverty charity, The Pilion Trust, to see whether people really do care about those less fortunate.
It’s a shame this great.